Early Email #001: All About SMS
Hi! Kat here 👋👋👋
Welcome to the first-ever Early Email issue.
The goal is to give you email campaign ideas you can use for yourself or your clients.
Let's get to it!
IDEA: SMS-Collection (Existing List)
Do this to get the SMS numbers of your existing email list:
[Make your offer worth it, promise you'll only send great texts, and make it easy to opt-in and opt-out.]
1. Create an offer to entice your audience (X% off, free shipping, etc.)
Unless your brand is known for limited-time drops or there's a big sale coming up (BFCM), "early access" isn't really a big draw.
Sample: YCMC
2. Build a landing page to collect numbers for desktop users AND a two-tap popup form for mobile users.
OR ask your audience to text a keyword to your number.
Give em options. Cover all your bases.
Sample: Yellowbird Sauce
3. Prep 2-3 emails
Make your offer, promise to be a good texting buddy, and show clearly HOW to signup.
Main email
Followup email - Send two days after
Last email - Send three days after
Sample: Magic Spoon Cereal
4. SMS Flow
A simple flow to remind your audience to use their perk. One or two SMS/MMS would suffice.
Bonus: Add an SMS invite to your other campaigns.
Sample: Harry's (scroll to the bottom of the Harry’s email)
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And that's it for our first issue. Phew!
Next week, we're talking Memorial Day.
Happy Emailing,
Kat
P.S. Thanks for subscribing. Truly.
Have topic suggestions? Questions? Wanna say hi? Hit reply.
