Essential eCommerce email sequences (part 7 of 10): Thank you sequence

Jun 19

Now that you have pre-purchase sequences, chances are you've made more sales!

So we're moving on to post-purchase sequences.

Why a thank you sequence?

The love doesn't stop just because you've made a sale. On the contrary, it's time to show your love even more!

Express gratitude, give order confirmation, and provide useful info.

Not only is saying thanks the highest form of thought, it also makes good business sense: Past customers are more likely to buy from you (again) than new visitors.

What you'll need

Email Template

Use a similar template for all emails so it's cohesive.

Use Dynamic blocks: Dynamic Blocks Guide.

Coupon (Optional)

Use a static coupon. Guide here.

Trigger

Trigger: Placed order.

Filter: After the confirmation email, filter out refunds.

Split: Split emails for those who have purchased in the past, especially VIPs.

Sample sequence emails

Email 1 (5 minutes after trigger): Confirm order and say thanks. Add info such as delivery date, additional steps, etc. Sample: ProFlowers' fantastic thank you email.
Email 2 (1-2 days before shipping): Remind the customer why they made a great decision. Add testimonials, ways to use your product (e.g., recipes), etc.
Email 3 (Trigger - Order Fulfilled): Once the item ships, let the customer know. Hype them up!
Email 4 (Trigger - Delivered): This email reminds me that I ordered something 99% of the time. Hype the customer some more!
Email 5 (1 to 2 days after delivery): Tell the customer you hope they're enjoying the product. Ask them to follow you on social, tell them how to contact you, etc.

Questions?

DM me @heykatgarcia

Thank you, thank you very much.

Kat Garcia