Essential eCommerce email sequences (part 0 of 10)
This is a how-to series covering the top 10 email sequences* every e-commerce business should have.
I'll create a how-to guide each day, and will update this post with links.
(In Klaviyo, my eCommerce email platform of choice, sequences are called "flows." I use these two terms interchangeably.)
But first, why sequences? Because $$$
Seriously, why build sequences when you can just send promotional emails/newsletters?
You send relevant emails at the right time
It prints you money while you sleep (conversion and retention)
You build a relationship with your customers (and potential customers)
Collect zero-party data (through self-segmentation, quizzes, etc.)
You'll be in a good position come holiday sale season (another conversation, juicy topic)
Sending only newsletters/promotional emails is not sustainable. And you'll be leaving money on the table.
The Top 10 flows
Pre-Purchase Flows (before people buy)
Cart Abandonment (this is not the same as checkout)
Post-Purchase Flows (after people buy)
7. Thank you (no one likes ungrateful brands)
10. Sunset (Breakup? Unengaged? Byeeeee)
Next steps:
Check your flows now to see if you have all of these.
In the next ten days, I'm writing a guide for each one of these flows.
Bookmark this post.
*Aren't there more flows than just these 10?
Yes. There are a lot more, depending on your product and strategy.
For example, you'll have a "Replenishment" flow if you're a candle company, not so much if you're selling leather bags with a lifetime warranty.
From experience (and I've made a ton of these), these 10 flows apply to most businesses.
