eCommerce EMAIL DEEP DIVE series: Thank You (7 of 10)
Why?
The law says you need to send a receipt when you make a sale, so might as well make the experience awesome for everyone.
It's also an opportunity to delight your customers some more, reinforce why they made a great decision (minimize returns! cha-ching!), and even make another sale.
Sample Email Analysis: Chrome Industries
What makes this email great?
Dynamic blocks to show items purchased
Option to check order status
Contact information for support
What can be improved?
Information could've been prioritized better - move all the IG stuff below. Let the recipient go over their receipt first.
So many CTAs! Check order status, IG, and contact us.
All "Shop" links at the bottom - I just bought from you. Since they're pushing hard for social, I would've added IG images instead.
How to do it: Four Emails + One SMS
• Email #1 - The receipt/Pre-delivery - Send ASAP after purchase.
Sample: ProFlowers
Add important info: Items purchased, delivery, delivery address, price breakdown, next steps, ways to contact Support, etc. Oh, and say, THANK YOU!
• Email #2 - "Why you made a great decision" email - Send a few days after Email #1, ideally before delivery. Reinforce their great buying decisions.
Sample: Last Crumb - Not exactly a TY email but the idea is the same.
• Optional: SMS version of Email #2.
Create a landing page that highlights how to make the most out of the product, how other people are enjoying theirs, how to be part of the community, etc.
• Email #3 - Day of delivery - A courtesy reminder that the order has been delivered. Also your hype email, how to use the product, etc.
Sample: Allergy Buyers Club
• Email #4 - Ask for a review. Follow up one more time if you'd like.
Sample: Moment
If it takes months to evaluate your product (e.g., supplements), end your sequence at Email #3, activate cross-sell/upsell shortly, and create a separate review request sequence.
Subject Lines
Thanks for your order!
Ready to write a review?
