June eCommerce email campaign ideas
It's June 1st, so ideally you're already planning for your July/August eCommerce campaigns.
But if you're human just like me, sometimes we get behind or need just a little boost of inspiration.
So I'm sharing some campaigns I use for my own clients with you. Let's go!
The Popular Holidays
Father's Day: An easy one. If your product is even remotely applicable to dads, go for it.
Samples: Hawthorne (Gift Guide) | Yelp (Activities) | Tuft & Needle (Long Form)
Juneteenth: Not a time for being sales-y. Send an email to show genuine celebration and support.
Samples: Skillshare (Featuring prominent artists) | The Little Market
The Seasonal Staples
Summer: Summer collection? Light-colored anything? Anything to cool down the heat? Just relate your product to summer (unless it's a mad stretch). This is your chance.
Samples: Recess | PLAE | Protest Sportswear
Graduation: Almost anything can pass for a graduation gift, just make sure it's age-appropriate.
Samples: GoPro | Orangewood Guitars (Not a common grad gift, but they made it work)
The Niche Celebrations
June is the month of holidays like:
National Children’s Day
International Asteroid Day
Global Wellness Day
Pick a couple of these niche holidays. It's great for fun and/or thoughtful emails. Just don't overdo it.
Find them all here: June Holiday Calendar
The Let's-Move-Product Campaigns
Bundle Campaign: If you have bundles, focus on the value and the savings. Great for the "highly-engaged, nor yet purchased" segment.
Samples: Nura (Bundle plus discount) | Everlane (Summer Bundle!)
Last Chance/Limited/Retiring Campaign: If you genuinely have limited edition/low-inventory/retiring old products, move it faster with this.
